Modern Parlance: Words That Work As Hard As You Do

Modern Parlance was founded by Deborah Menikoff to help clients navigate the increasingly complex world of communications. Along with her own expertise, she has built a network of top-notch content developers - editors, writers and proofreaders - that ensures that no client or job has less than 100% of Modern Parlance's attention and support.

But how did she get here and how did the Modern Parlance group come into being?

Creating communications programs for
print and online media for almost 20 years.

Working in marketing departments at major publishers meant being responsible for the design and execution of direct mail strategies, development of PR campaigns, and the creation of promotional materials and sales presentations. All of these tasks hammered home to her the importance of clarity and accessibility when delivering information, no matter what the vehicle. Words work. But you have to pick the right ones.

This publishing experience was extremely valuable when Deborah moved from into web development― where online efforts and traditional campaigns were often developed side by side. Clarity and accessibility were, as always, still important but new media brought new concerns. The visual impact of the text, usability concerns, site architecture, functionality, and a unique―and always expanding―new-media vernacular all had to be taken into account when planning an online communication strategy. A thorough knowledge of print and online content development is something you will find in anyone assigned to a Modern Parlance project.

A multi-media background means we see the Web not only as
an individual outlet, but as part of a larger communications toolbox.

This dual background in the print and online arenas also offers valuable insight when repurposing print collateral materials for use online. People do not read the same way online as they do in print, so this transition of print materials to a new media is not as simple as 'cut and paste'. We will make sure your content not only informs but also enhances the user experience.

Modern Parlance produces quality indexes
that bring readers and information together.

As an indexer, Deborah's has worked on titles from a wide range of subjects (including but not limited to: history, popular culture, politics, cookery, business management, arts, technology, and personal finance). In addition, almost 15 years of experience working with both commercial and academic publishers means that she understands and can accommodate your publishing processes, and ensure that the indexes provided meet the strict standards set in this increasingly competitive business.

Why Modern Parlance?

We deliver on time or before deadlines.

We produce high quality work at competitive rates.

We provide friendly, flexible service.