DIGITAL MANAGEMENT & CONSULTING
Some of my previous projects are listed below. Further details on these and other projects available
upon request. For a detailed work history, download my current CV
(in pdf format).
Content Audit Manager
extensive content audit for the food & cooking website of a major FMCG retailer. In this position, I managed content audit process and 6-person, multi-locational team of junior content managers and
nutritionists. I also served as communication bridge between the audit
team and the various agency teams involved with the site: account
management, editorial and technical.
The project scope included but was not limited to:
Amendment of nutritional information for over 6000 recipes
Expansion & implementation of in-house editorial style
Adherence to client's in-house safety and health guidelines
Review and update of recipe tagging changes
Creation and implementation of documentation and processes for
Digital Communications Consultant
Worked with international educational non-profit on Web site redesign
and digital transformation of marketing and fundraising efforts.
Worked with internal teams to re-prioritize Web site usage and
Assisted with vendor management and
formulation of RFPs
Developed strategic content plans and
digital marketing strategies for expanding on-line fundraising efforts via
Advised on social media management and
integrating the above with traditional fund-raising efforts.
Content and User Experience Consultant:
Developed information architecture and multi-channel content plans for
major international sporting event website.
Content Marketing Consultant:
Assisted upscale home decor retailer in San Francisco, assessing and
developing plans for site content as well as online marketing efforts.
at award winning marketing agencies, I was responsible for timely delivery
of design, content, and technical assignments for a range projects, such
Development of a series of extranets
serving corporate and institutional clients of a leading mortgage
lender. Sites involved extensive on-line maintenance, development of
dynamic database driven content, high-level personalization and
Redesign of new Web site for a major
environmental not-for-profit seeking to raise awareness and attract a
more diverse audience. This included creation of Web-based content
management tools to allow staff to maintain site as well as extensive
online content archive, customize news feeds, and manage membership
with greater ease.
Guiding in-depth restructuring of a hospitality industry portal and newsletter from a big four
consulting firm to better
reflect the global nature of the site's audience and make updating and
maintenance more efficient.
Managing password-protected on-line
community designed to facilitate
communication between major IT equipment manufacturer and its most
significant customers worldwide. Solicited licensed content, managed
site updates, incentive programs, live events, and membership lists.
CONTENT CREATION & SOCIAL
I've written on lifestyle topics such as food, travel, property and consumer
advice as well as career development, digital marketing and personal
Travel and Tourism:
"We think... we could learn a thing or two from American tourists"
- April 2015 installment of 'We think' series in The
Club, a monthly digital magazine for British Airways'
Executive Club members.
Gotham Girl series appeared on Boris-Johnson.com,
the commentary site of Boris Johnson, current mayor of London and supported a cross-promotional partnership between NYC's
then Mayor Bloomberg and
Mayor Johnson. Pieces include:
Greater Gotham: Going
Global: Tales of a New Yorker turned loose in the UK and Beyond.
(2005-present) I manage, design and write for the blog as well as edit
the pieces of contributing authors. Sample posts:
Food and Cooking:
Fabulous Foodie:Where Food and Food Culture a la
Carte. (2006-present). I manage, design and write for the blog as
well as edit the pieces of contributing authors. Sample posts:
My cooking tips and tricks have also been
featured in blog posts featured on Tesco Living and Tesco Real Food,
Four pie shortcuts for British Pie Week.
Consumer Advice: written for
Cheapism.com, a website for
buyers who want the most for their money.
Property and Homes: Guest poster at
award winning property blog, Trying to Balance the Madness:
Modern Seattle Style: Sustainability, Style and OMG – the Views!
Career Development and Jobs:
Written for the
Society of Mechanical Engineers (ASME) Professional Practice Curriculum.
Provides background and job prospect information on leading industries
and is designed to assist engineers new to the field or established
engineers looking for new challenges. Topics include: