and MODERN PARLANCE
Digital Content & Communications
DIGITAL MANAGEMENT & CONSULTING: Some of my previous projects are listed below. Further details on these and other projects available upon request. For a detailed work history, download my current CV (in pdf format).
Managed an extensive content audit for the food & cooking website of a major FMCG retailer.
Worked with international educational non-profit on Web site redesign and digital transformation of marketing and fundraising efforts.
Developed information architecture and multi-channel content plans for major international sporting event website.
Assisted upscale home decor retailer in San Francisco, assessing and developing plans for site content as well as online marketing efforts.
Development of a series of extranets serving corporate and institutional clients of a leading mortgage lender.
Redesign of new Web site for a major environmental not-for-profit seeking to raise awareness and attract a more diverse audience.
Guiding in-depth restructuring of a hospitality industry portal and newsletter from a big four consulting firm to better reflect the global nature of the site's audience.
Managing password-protected on-line community designed to facilitate communication between major IT equipment manufacturer and its most significant customers worldwide.
CONTENT CREATION & SOCIAL MEDIA DEVELOPMENT: I've written on lifestyle topics such as food, travel, property and consumer advice as well as career development, digital marketing and personal finance.
Travel and Tourism:
"We think... we could learn a thing or two from American tourists" - April 2015 installment of 'We think' series in The Club, a monthly digital magazine for British Airways' Executive Club members.
Gotham Girl series appeared on Boris-Johnson.com, the commentary site of Boris Johnson, current mayor of London and supported a cross-promotional partnership between NYC's then Mayor Bloomberg and Mayor Johnson. Pieces include:
Greater Gotham: Going Global: Tales of a New Yorker turned loose in the UK and Beyond. (2005-present) I manage, design and write for the blog as well as edit the pieces of contributing authors. Sample posts:
Blogging About Banbury: a series of posts exploring the history, food scene and highlights of this North Oxfordshire market town.
Footloose and Fancy Free: one the wonders of walking in this, one of the greatest walking cities on earth.
Tips on Holiday Tips: tackles one of the most delicate issues of life in the Big Apple.
Greater Gotham Shopping Districts Series: guidance on navigating the abundance - or overabundance in some cases - of New York's retail choices.
Food and Cooking:
Fabulous Foodie:Where Food and Food Culture a la Carte. (2006-present). I manage, design and write for the blog as well as edit the pieces of contributing authors. Sample posts:
The Myths and Making of Mayonnaise: an informative and educational post that came about quite by accident.
Shakespearean Noshes: proves that culinary curiosity can catch me anytime.
Famine's Not Fabulous: a more serious turn on global food shortages once the media's oversimplification had finally driven me to the keyboard.
My cooking tips and tricks have also been featured in blog posts featured on Tesco Living and Tesco Real Food, including recently: Four pie shortcuts for British Pie Week.
Consumer Advice: written for Cheapism.com, a website for buyers who want the most for their money.
Property and Homes: Guest poster at award winning property blog, Trying to Balance the Madness: Modern Seattle Style: Sustainability, Style and OMG – the Views!
Career Development and Jobs: Written for the American Society of Mechanical Engineers (ASME) Professional Practice Curriculum. Provides background and job prospect information on leading industries and is designed to assist engineers new to the field or established engineers looking for new challenges.
I'd be delighted to give you more information about our services, discuss your current projects or projects coming up in the future. As a rule, email is the quickest way to get a hold of us but you can also call, find me on LinkedIn or follow me on Twitter