Freelance Digital / Marketing
Consultant: As marketing and interactive consultant, I work with
clients to assess their communications and marketing needs and develop
effective strategies to fulfill them. I take on whatever level or role
is needed to meet the client's project needs - providing materials and
analysis to help clients develop a greater understanding of Web-based
tools, and the online marketplace to strategic planning, assistance with
content development and digital asset management.
Publishing: Working as content administrator for major FMCG retail client
at specialty content marketing agency meant having responsibility for updates,
maintenance and testing of the websites and microsites. This included
assessment, editing and formatting of content, assets and metadata into
CMS from a variety of sources and formats as well as working with
editorial teams to ensure consistency of content and maximizing the user
Telecom: as interim Marketing Director
and Executive Operations Manager, I was responsible for the creation
of multicultural marketing strategies for a start-up telecom company
who needed aggressive, grassroots campaigns to reach new and
underserved markets in the NYC metro area.
Consumer Retail: Served as web and
content consultant for an upscale home decor retailer in San
Publishing: Created book development proposals for e-publishing
programs for a specialty literary agency and guided several eBooks
(fiction, literary studies and lifestyle titles) though the eBook
production and distribution process.
Sports and Gaming: Developed information
architecture as basis of marketing and registration website for
multi-venue sporting event.
Non-profit: Consultant for well-established, national educational
non-profit (with over 30,000 constituents) on Web site redesign, social
media marketing and fundraising outreach. This included working with
internal team to re-prioritize Web site usage and functionalities,
assisting with vendor management, formulation of RFPs and evaluation of
responses, development of strategic content plans and digital marketing
strategies for expanding on-line fundraising efforts via web, social media
and email newsletters; integrating those efforts with traditional
fund-raising channels and materials.
Publishing / Traditional Marketing: During
my time at both scholarly and trade presses, I created a broad range
marketing materials and strategies for general interest titles and
developed targeted distribution strategies to optimize sales and increase
adoptions of academic titles in college market. Some of these efforts
Managing publicity events and projects, including author tours and launch
Designing pages for key titles on company
Presenting titles at sales conferences
Preparing sales forecasts, helping sales
force anticipate key marketing trends
Negotiating book club sales and serial rights
Creating and executing direct mail and
Managing company presence at exhibits and
Digital Marketing and Project Management:
As producer of interactive marketing and communications initiatives,
I was responsible for timely delivery of design, content, and technical
assignments for a range of clients in the financial services, consumer
e-retail and non-profit arenas.
Some project highlights included:
Developed a series of extranets serving corporate and institutional
clients of a leading mortgage lender. Sites involved extensive on-line
maintenance, development of dynamic database driven content, high-level
personalization and security, as well as collateral materials to educate a
nationwide sales force. Post-launch, continued to work with
client to find ways to add value to the sites and develop related
development and maintenance of new Web site for a major environmental
not-for-profit who sought to serve a more diverse audience and raise their
public profile. In addition to restructuring of the site itself to meet
the needs of each unique group of end users, a series of Web-based content
management tools were developed to allow staff members to maintain site
updates and extensive online content archive, customize news feeds, and
manage membership and mailing lists with greater ease.
in-depth restructuring and redesign of a hospitality industry portal and
newsletter from a big five consulting firm. Redesign reflected changes in
industry to better reflect the global nature of the site's audience. The
restructuring made updating and maintenance more efficient. Continued to
work with the client to develop additional site features for the same
password-protected on-line community and multi-level collateral system
designed to facilitate communication between major IT equipment
manufacturer and its most significant customers worldwide. Solicited
licensed content, managed site updates, incentive programs, live events,
and membership lists. Played major role in expanding site and collateral
materials to additional audiences.
For more details or information, download
my current CV (in pdf format) or
I've written on lifestyle topics such as food, travel as well as consumer
advice, career development and personal finance. As you might expect from
subjects that wide ranging, the audiences are similarly diverse. These are
just a few of the places you can see my work as well as some additional
pieces I've produced.
Travel and Tourism:
as guest contributor to Boris-Johnson.com,
the blog and commentary site of Boris Johnson - politician, journalist
and current mayor of London - the Gotham Girl series supported a cross-promotional partnership between NYC's Mayor Bloomberg and London
Mayor Boris Johnson. Pieces include:
Consumer Advice: Written for
Cheapism.com, a website for those
who don't want to spend a lot but want the most they can for their
money. Pieces include what to expect and look for when purchasing:
Written for the
Society of Mechanical Engineers (ASME) Professional Practice Curriculum.
Provides background and job prospect information on leading industries
and is designed to assist engineers new to the field or established
engineers looking for new challenges. Topics include:
Website and Social Media Management:
I run three
topical blogs of my own:
Fabulous Foodie (a culinary blog where my focus is food history,
food trivia and the connection between food and the world at large).
Posts of note:
Greater Gotham (where
over 10 years years of blogging experience come together with 25 years
living in one of the greatest cities on earth). Posts of Note:
Parlance: where you will find articles on
communication and marketing as well as opinion pieces on language and
words. It is supported and affiliated with Modern Parlance's
Fabulous Foodie and
Gotham have related Pinterest boards in addition to their regular,
ongoing updates and features.
Still Want More?
For more writing samples, check out some additional pieces on
lifestyle, career and food including:
Job, Start a Career: I've played both parts in the job search dance
- searching for jobs as well as employees - so I thought I'd offer a
few words of advice to the many people diving into what is bound to be
the toughest job market in some time.
Engineering the Olympics: Everyone knows that there are thousands of
athletes competing in the Olympics but did you know that the athletes
- and the Games themselves - also have a team of engineers behind them
Like A Grown Up: I am eating so much more "green" lately. I don't
mean "green" in the current 'envirophile' way. No, I mean green in the
old fashioned way. More veggies.
Greener Shade of Gotham: I have a confession to make. Not a
shamed-faced confession. Just a confession of fact. I am not terribly
green. Furthermore, I think I am in the majority.