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Portfolio and Work History
I have twenty-five years experience marketing and writing across multiple channels thanks to many years in marketing at major publishers, managing new
media projects at marketing design agencies and running Modern Parlance. What all this experience means is that I
have the knowledge and experience to
craft, implement and maintain
communications strategies and content using both traditional marketing methods as well as
social and online media. Whether
you need to reach B2B, consumer
markets or specialized niche markets, I
will ensure the most effective
communications tools are in place to meet
your goals and targets.
Marketing Communications, Writing and Content
Development:
I'm a writer and indexer who delivers
"words that work." The words might be
funny or serious, meaningful or light but
they will always be on time, on budget and
on target. I've written on topics such as
career development, food, travel, and
education; indexed everything from
biographies to pet care manuals, edited business proposals to
websites and for everyone from retailers to
movie producers. Many years experience in
publishing and web development gives me
the ability to craft the right message in
the right format for the right medium. It
also means I have the insight and skills
to ensure whatever your project, I
will deliver the words that work for you.
Online
Producer/Project Manager: It was my good fortune to work at two marketing design agencies in New York City and during my time at each, I worked on projects that were challenging and wide
ranging and which met and exceeded client expectations every time. I have guided the development of multi-media projects aimed at both Business to Business and Business to Consumer audiences in the financial services, publishing,
non-profit and consumer goods sectors; worked with clients to develop online strategies that fulfilled their marketing, branding, and communication goals and assisted them in understanding and
developing Web site functionality and content appropriate to their projects.
WRITING AND CONTENT DEVELOPMENT |
MARKETING AND INTERACTIVE EXPERIENCE |
PUBLISHING AND INDEXING EXPERIENCE | CONTACT ME
Writing Samples and Projects
I've written on lifestyle topics such as food, travel as well as consumer advice, career development and personal finance. As you might expect from subjects that wide
ranging, the audiences are similarly diverse. These are just a few of the places you can see my work as well as some additional pieces I've produced.
Marketing and Interactive Experience
I began working as a freelance consultant while still working as an in-house interactive producer at marketing design agencies here in New York City; and during that time, I've served as marketing and
interactive consultant/producer in a variety of industries.
In-House Interactive Producer: It was my good fortune to work at two superb marketing design
agencies in New York City and during my time at each, I worked on projects that were challenging, wide ranging and which not only met but exceeded client expectations. As producer of interactive marketing and
communications initiatives, I was responsible for timely delivery of design, content, and technical assignments for a range of clients in the financial services, consumer e-retail and non-profit arenas. When I later
took on the role of Managing Producer at the growing interactive department of a well-established marketing consultancy, I was responsible for training interactive producers, with clients to develop online strategies
that fulfilled their marketing, branding, and communication goals and guiding development of multi-media
projects aimed at audiences for the financial services, publishing and consumer goods sectors.
Developed a series of extranets serving corporate and institutional clients of a leading mortgage lender. Sites involved extensive on-line maintenance, development of dynamic database
driven content, high-level personalization and security, as well as collateral materials to educate a nationwide sales force. After site launch, continued to work with the client to find ways to add value to the
sites and develop other related interactive initiatives.
Managed development and maintenance of new Web site for a major environmental not-for-profit who sought to serve a more diverse
audience and raise their public profile. In addition to restructuring of the site itself to meet the needs of each unique group of end users, a series of Web-based content management tools were developed to
allow staff members to maintain site updates and extensive online content archive, customize news feeds, and manage membership and mailing lists with greater ease.
Supervised branding of business papers; created collateral materials as well as the architecture and design for an optical e-commerce superstore site.
Guided in-depth restructuring and redesign of a hospitality industry portal and newsletter from a big five consulting firm. Redesign reflected changes in industry to better reflect the
global nature of the site's audience. The restructuring made updating and maintenance more efficient. Continued to work with the client to develop additional site features for the same audience.
Managed password-protected on-line community and multi-level collateral system designed to facilitate communication between major IT equipment manufacturer and its most significant
customers worldwide. Solicited licensed content, managed site updates, incentive programs, live events, and membership lists. Played major role in expanding site and collateral materials to additional
audiences.
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Freelance Interactive & Marketing Consultant: As marketing and interactive consultant, I work with clients to assess their communications and marketing needs and develop
effective strategies to fulfill them. I take on whatever level or role is needed to meet the client's project needs - providing materials and analysis to help clients develop a greater understanding of Web-based tools, and
the online marketplace to strategic planning, assistance with content development and digital asset management.
Telecom: as interim Marketing Director and Executive Operations Manager, I was responsible for the creation of multicultural marketing strategies for a start-up telecom company who needed aggressive,
grassroots campaigns to reach new and underserved markets in the NYC metro area.
Entertainment: worked as publishing consultant for an entertainment production company on the production of their first book and upon launch, devised an integrated
marketing plan that resulted in an increase in press interest as well as in site traffic.
Consumer Retail: Served as web and content consultant for an upscale home decor retailer in San Francisco.
Publishing: Created book development proposals for e-publishing programs for a specialty literary agency.
Sports and Gaming: Developed information architecture as basis of marketing and registration website for multi-venue sporting event.
Non-profit: I have always made a point of being available as a consultant to non-profits looking for guidance, quite often on a pro-bono
basis. What makes these projects important to me is that they are satisfying not only on a "job well done" level
but on the "doing good for others" level as well. It's hard to beat that combination. It has been my pleasure to work with educational non-profits on websites and marketing campaigns as well as
with artists in a variety of media and fields. I am always interested in hearing how I can help with a worthy cause.
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Website and Social Media Management: Responsible for the creation and maintenance of sites including:
Fabulous Foodie: a culinary blog which I designed and maintain in addition to serving as co-author.
Greater Gotham: a blog, written, designed and maintained by myself, about life in New York.
ORT New York: work with both the fundraising and marketing departments at ORT
America to develop content for this regional website, their targeted marketing materials and invitations - all designed to build recognition and membership in the tri-state area. I created the site and manage the
design and content on a day-to-day basis as well as manage the social media promotions for their events.
ORT America - performed website assessment and audit followed by redesign and ongoing social media consulting and maintenance for the national ORT
website.
Ellen Shumsky: site for a book called Portrait of a Decade 1968-78 - a collection of B&W
photos documenting an exciting and turbulent period of time of demonstrations.
Publishing Experience
Many years working in marketing departments at major scholarly and trade presses showed me how to promote and market to the consumer market
as well as how to craft targeted distribution strategies to optimize sales and increase adoptions of academic titles in college market. These efforts included the design and execution of direct mail and
advertising campaigns, creation of promotional materials, presentations at sales conferences, serial rights negotiation, book club sales and management of company presence at exhibits and conferences.
Indexing Background
As an indexer at Cohen Carruth Inc (7/03-9/06), I created original indexes for a wide range of non-fiction books, including major trade titles, social, historical and academic works. I was also responsible for editing and proofreading of
indexes by others, the trafficking and distribution of projects to contractors and I continue working with them as an indexer on a freelance basis as well as taking on indexes from a wide variety of
clients directly. Visit Modern Parlance for
more information on my indexing services or indexing in general.
WRITING AND CONTENT DEVELOPMENT |
MARKETING AND INTERACTIVE EXPERIENCE |
PUBLISHING AND INDEXING EXPERIENCE | CONTACT ME
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