Marketer. Writer. Digital Strategist.


With over twenty-five years of experience in publishing, marketing, content management and development, I have a track record of success in leading marketing content and communications projects across both traditional and online channels.

 

Able to speak both 'tech' and 'editorial,' I'm a digital content professional who sits comfortably within multidisciplinary teams and helps foster clear, effective communications. I've been team member and team leader; managed internal teams and third-party vendors; worked remotely and in-house. I'm a very able strategist and communicator whose sense of humor and drive for excellence brings out the best in colleagues and produces results.. 

 

Review my work history below or download my current CV (in pdf format).

 

Skills and Strengths in Communication, Management, Technology and Media

  • Strong client and project management skills

  • Content strategy and development, writing and copy editing

  • Social media strategy and maintenance

  • Information architecture and usability

  • Experienced with array of web development software & online publishing platforms

  • Intellectual asset management including digital archiving and curation

  • Exceptional research and analytical ability

  • Strong written and oral communication skills

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Marketing and Digital Management

Content and Social Media Development  

 

Freelance Consultant, Digital Marketing and Content: As marketing and interactive consultant, I work with clients to assess their communications and marketing needs and develop effective strategies to fulfill them. I take on whatever level or role is needed to meet the client's project needs - providing materials and analysis to help clients develop a greater understanding of Web-based tools, and the online marketplace to strategic planning, assistance with content development and digital asset management.

  • Content Audit Manager: managing the process and 6 person, multi-locational audit team for a major review and audit of a well-known culinary site. Also served as communication bridge between the audit team and the various agency teams involved with the site.

  • Content Maintenance: Working as content administrator for major FMCG retail client at specialty content marketing agency meant having responsibility for updates, maintenance and testing of the websites and microsites.

  • Non-profit: Consultant for well-established, national educational non-profit (with over 30,000 constituents) on Web site redesign, social media marketing and fundraising outreach. This included

    • working with internal team to re-prioritize Web site usage and functionalities

    • assisting with vendor management, formulation of RFPs and evaluation of responses

    • development of strategic content plans and digital marketing strategies for expanding on-line fundraising efforts via web

    • social media and email newsletters

    • integrating the above efforts with traditional fund-raising channels and materials.

  • Telecom: as interim Marketing Director and Executive Operations Manager, I was responsible for the creation of multicultural marketing strategies for a start-up telecom company who needed aggressive, grassroots campaigns to reach new and underserved markets in the NYC metro area.

  • Consumer Retail: Served as web consultant for an upscale home decor retailer in San Francisco.

  • Publishing:  Created book development proposals for e-publishing programs for a specialty literary agency and guided several eBooks (fiction, literary studies and lifestyle titles) though the eBook production and distribution process.

  • Sports and Gaming: Developed information architecture as basis of marketing and registration website for multi-venue sporting event.

Producer, Marketing & Communications Agencies: As producer of interactive marketing and communications initiatives, I was responsible for timely delivery of design, content, and technical assignments for a range of clients in the financial services, consumer e-retail and non-profit arenas. Some project highlights included:

  • Developed a series of extranets serving corporate and institutional clients of a leading mortgage lender. Sites involved extensive on-line maintenance, development of dynamic database driven content, high-level personalization and security, as well as collateral materials to educate a nationwide sales force. Post-launch, continued to work with client to find ways to add value to the sites and develop related interactive initiatives.

  • Managed development and maintenance of new Web site for a major environmental not-for-profit who sought to serve a more diverse audience and raise their public profile. In addition to restructuring of the site itself to meet the needs of each unique group of end users, a series of Web-based content management tools were developed to allow staff members to maintain site updates and extensive online content archive, customize news feeds, and manage membership and mailing lists with greater ease.

  • Guided in-depth restructuring and redesign of a hospitality industry portal and newsletter from a big five consulting firm. Redesign reflected changes in industry to better reflect the global nature of the site's audience. The restructuring made updating and maintenance more efficient. Continued to work with the client to develop additional site features for the same audience.

  • Managed password-protected on-line community and multi-level collateral system designed to facilitate communication between major IT equipment manufacturer and its most significant customers worldwide. Solicited licensed content, managed site updates, incentive programs, live events, and membership lists. Played major role in expanding site and collateral materials to additional audiences.

Marketing, Publishing Industry: During my time at both scholarly and trade presses, I created a broad range marketing materials and strategies for general interest titles and developed targeted distribution strategies to optimize sales and increase adoptions of academic titles in college market. Some of these efforts included:

  • Managing publicity events and projects, including author tours and launch parties

  • Designing pages for key titles on company website

  • Presenting titles at sales conferences

  • Preparing sales forecasts, helping sales force anticipate key marketing trends

  • Negotiating book club sales and serial rights

  • Creating and executing direct mail and advertising campaign

  • Managing company presence at exhibits and conferences

For more details or information, download my current CV (in pdf format) or contact me.

 

 

I've written on lifestyle topics such as food, travel and consumer advice as well as career development, digital marketing and personal finance. As you might expect from subjects that wide ranging, the audiences are similarly diverse. These are just a few of the places you can see my work as well as some additional pieces I've produced.

 

Lifestyle, Travel and Tourism:

"We Should All Vacation Like Americans" (part of the We think ... series in the April 2015 issue of The Club,  a monthly digital magazine sent to British Airways' Executive Club members.)

Greater Gotham: Going Global - Tales of a New Yorker turned loose on the world. This is where years of blogging came together with even more years living in one of the greatest cities on earth. Then it all took a broader tone when I moved overseas. Posts of Note:

As guest contributor to Boris-Johnson.com, the blog and commentary site of Boris Johnson - politician, journalist and current mayor of London - the Gotham Girl series supported a cross-promotional partnership between NYC's Mayor Bloomberg and London Mayor Boris Johnson. Pieces include: 

Lifestyle, Food and Cooking:

Fabulous Foodie: Where food and food culture are served up a la carte. I've been running this culinary blog since 2006. My focus in on food, food history, food trivia and the connection between food and the world at large. I manage, design and write for the blog as well as edit the pieces of my contributing authors. Posts of note:

My cooking tips and tricks have also been featured in blog posts featured on Tesco Living and Tesco Real Food, including most recently: Four pie shortcuts for British Pie Week.

 

I've also done consumer advice for the kitchen as seen in pieces Written for Cheapism.com,  a website for those who don't want to spend a lot but want the most they can for their money.

Consumer Advice: Additional pieces for Cheapism.com include what expect and look for when purchasing: 

Career Development: Written for the American Society of Mechanical Engineers (ASME) Professional Practice Curriculum. Provides background and job prospect information on leading industries and is designed to assist engineers new to the field or established engineers looking for new challenges. Topics include:

Still Want More? For more writing samples, check out Personal Parlance: where you will find articles on communication and marketing as well as opinion pieces on language and words. And if you STILL want more, here are some additional pieces on lifestyle, career and food including:

  • Get a Job, Start a Career: I've played both parts in the job search dance - searching for jobs as well as employees - so I thought I'd offer a few words of advice to the many people diving into what is bound to be the toughest job market in some time. 

  • Engineering the Olympics: Everyone knows that there are thousands of athletes competing in the Olympics but did you know that the athletes - and the Games themselves - also have a team of engineers behind them as well?

  • Eat Like A Grown Up: I am eating so much more "green" lately. I don't mean "green" in the current 'envirophile' way. No, I mean green in the old fashioned way. More veggies.

  • Greener Shade of Gotham: I have a confession to make. Not a shamed-faced confession. Just a confession of fact. I am not terribly green. Furthermore, I think I am in the majority.



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