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Digital Content and Communications Services
No matter what communications channel you plan on using, to get your message across effectively, profitably and to the right audience - you will need words that work. And that is just what
Modern Parlance delivers.
Site Planning and Development
You might be in the earliest of planning stages, looking to tweak your current Web site strategy, or in need of a complete redesign and rethink - but no matter what your site planning and development needs, we can help ensure
you get started on the right foot. A thorough, well-thought-out development plan - defining your online goals, understanding issues such as information architecture, search engine
optimization and usability, content and process planning - can save time and money by minimizing the chance of costly redesigns and wasted internal resources.
Content Design and Development
Your content - whether it's the headlines on your home page, the regular features of your digital newsletter, or an online press release - and the way it is presented should communicate, excite, and motivate. It should be fresh,
current, reflect the best of what you have to offer and get your target audience to take action (to buy, donate, sign up - whatever you want them to do). Your
information architecture and navigation should be equally clear, assisting your target
audience to find what they need and to guide them where you want them to go. Modern Parlance will work with you to find the best words and way to bring you and your audience together.
Website Review and Analysis
It is important to take a long hard look at your website regularly. In order to really assess what is and isn't working on your website and what to do next, you need an
unbiased outside view - someone who can look at the site objectively and who is familiar with best practices related to issues such as usability, accessibility, SEO, social media and online trends. Modern Parlance site audits
will help you understand what your site is doing or not doing for you and will provide recommendations and suggestions for the future.
Blogging Consultations and Copywriting
Been charged with the responsibility of establishing your organization's blog and aren't sure the best way to go about it? Modern Parlance can help you tackle the blogging learning curve and will give you the guidance and
strategies you need to ensure your blog meets and exceeds expectations. Maybe you already have a professional or corporate blog but not the time to keep it updated. Nothing turns off readers and potential customers like
cobwebs on content. Keep your blog fresh with regular, compelling, well-crafted and well-researched posts - and free yourself up for other tasks - by hiring Modern Parlance to ghostwrite content for your blog.
Marketing Communications Strategies
Whether you need something long-term and comprehensive or a one-time project, Modern Parlance will put together a campaign that will get your site noticed, your customers excited, and your message out there. We perform
marketplace evaluations, develop strategies, create content and Search Engine Optimization plans designed to get your message delivered on time, on budget and across a wide range of communications channels including blogs, article marketing sites,
social networks such as Facebook, Twitter, LinkedIn, etc. With a background in both print and interactive media, Modern Parlance can also ensure that any marketing efforts are integrated and consistent across both on and
offline channels. High quality content and solid, reliable implementation will increase your visibility online, attract more potential customers and followers and ensure you meet your online marketing goals.
Social Networking and Social Media Campaigns
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Are you using the power of social networks to attract new people - and the right people - to your website? Modern Parlance will help you understand what your options are, how to make the
best use of them.
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Is your site optimized for social media users? Word of mouth is one of the quickest and most effective ways to get your message out and if your site doesn't make it easy for folks to sing
your praises, they may not bother. Modern Parlance can provide guidance on how to incorporate and use social media within your site and as part of your overall communications strategy.
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Do you know who's talking about you online, where they are talking and what they are saying? Modern Parlance can help there as well by auditing activity on social media sites like Facebook,
Twitter, LinkedIn among others and giving you a sense of the reputation and feedback you or your company have on-line. This information is invaluable when crafting PR, marketing and communications plans.
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Want to get out and get involved in the social networking conversation? Modern Parlance can help by setting up accounts, posting and engaging on your company's behalf. Like choosing to have
a ghostwriter for your company blog, outsourcing your social networking maintenance frees you up for other tasks while ensuring your online presence is fresh, compelling and engaged in the online conversation social networking
represents.
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